The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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The author said in his introduction: This work comprises a short introduction to the history of the Quran, its recording and its collection. The reader may therefore be puzzled as to why one third of the material in this book tackles the Old Testament (OT) and the New Testament (NT), wondering what significance this has on the Quran’s history. This significance shall, I hope, be made clear as the chapters progress, since I have attempted to present only those details which have a direct bearing on the current subject matter.
Author: Muhammad Mustafa A'zami
Source: http://www.islamhouse.com/p/325010
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The 'Ideal Muslim' is now in its second revised edition in English, it has been very well received by our English and Arabic readers. The author has even examined both Eastern and Western thoughts on certain issues and proved that the Islamic Ideal is superior in all cases.
Author: Muhammad Ali Al-Hashemi
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/185382
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Almost everyone on the earth today is discussing Prophet Muhammad, peace be upon him. People want to know, “Who was he exactly?” “What did he teach?” “Why was he loved so much by some and hated so much by others?” “Did he live up to his claims?” “Was he a holy man? “Was he a prophet of God?” “What is the truth about this man – Muhammad?” How can we discover the truth and be totally honest in our judgment? We will begin with the very simple historical evidences, facts as narrated by thousands of people, many of whom knew him personally. The following is based on books, manuscripts, texts and actual eyewitness accounts, too numerous list herein, yet all have been preserved in original form throughout the centuries by both Muslims and non-Muslims.
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/321957
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In this book, Shaikh Saleh al-Fawzan has enumerated several reasons behind the prohibition of celebrating the Mawlid, and explicitly clarified the major doubts raised up by the proponents of Mawlid; and this includes the claims that, Celebration of Mawlid is honouring the Prophet, Mawlid is celebrated by a large number of people in many towns and cities, Commemorating Mawlid renews the memories of the Prophet, Mawlid is a Bidah Husna (good innovation) because it is a means of showing gratitude towards Allah for sending the Prophet. The saying of Umar, ‘What a good Bidah is this?’ Celebration of Mawlid an-Nabawi is out of love for the Prophet and an expression of one's love, which is permissible.
Author: Saleh Bin Fawzaan al-Fawzaan
Reveiwers: Muhammad AbdulRaoof
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/373679
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A beautiful book for non-Muslims which takes a look at the criteria used to find the true religion of God.
Author: Abu Ameenah Bilal Philips
Reveiwers: Ahmad Bolter - Mueed AbdulSalam Abu Hashim - Abdur-Rahman Murad - Khalid Al-Ahmadi - Mahmood Hasan - Dawood Fateh - Ahmad Bolter
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/62884
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